A brand manual serves as the foundation for a robust and consistent visual identity. It is a reference document for brandmark usage, color scheme, typography, photography, iconography, and any other ways in which your brand is depicted both internally and with external partners and vendors.

Whether it’s just a one-sheet with the basics for a small business, or a tome covering every detail of a fortune 100 brand, every organization should have some sort of guide suited to the size and scope of their brand.

Here are a few examples of different sizes and types of brand manuals Feral Creative has helped build: